If you want to stay connected with your website’s visitors, a newsletter is a great way to reach them. With a newsletter, you can send messages straight to your readers’ inboxes, even when they’re not on your site.
Those messages could be simple summaries of your recent posts, or they could be about a special deal or piece of news. No matter what you want to say, being able to send a newsletter with WordPress is definitely helpful.
To help you do just that, I’m going to lay out a few ways that you can send a newsletter with WordPress.
First, I’ll give you a detailed guide to using the free MailPoet plugin to send newsletters. Then, I’ll give you two more alternatives for sending newsletters with WordPress.
Let’s jump in!
1. How to Send a Newsletter With WordPress Using MailPoet
MailPoet is a plugin specifically designed to help you send newsletters with WordPress. That’s all it does – which makes it one of the easiest ways to learn how to send a newsletter with WordPress.
Because it’s a plugin, MailPoet works directly from your WordPress dashboard, which is nice because it eliminates the need to use a third-party tool. And it also means that the interface should feel familiar to you.
How to Send Newsletters With WordPress Using MailPoet
To get started, you need to install and activate the free MailPoet plugin from WordPress.org.
Once it’s activated, you’ll get a new MailPoet tab in your WordPress dashboard.
Before you can start sending your newsletter, you need to actually have people to send a newsletter to, though. Thankfully, MailPoet helps you create an email list by letting you easily create email opt-in forms.
Step 1: Create an Email Opt-in Form
To create an opt-in form, go to MailPoet → Forms → Add New:
There, you can configure your email opt-in form using a simple drag and drop builder:
Once you’re happy with how your form looks, you can display it on the front-end of your site using either:
- The MailPoet widget
- A shortcode
If you want the shortcode, go to the Form Placement option and click on Shortcode to display the shortcode:
To add the form as a widget, go to Appearance → Widgets. Drag over the MailPoet Form widget and select the form you just created:
Once you do that, you and your visitors should see the form on the live version of your site. Visitors can subscribe to your newsletter simply by entering their email:
Managing Newsletter Subscribers
To manage your newsletter subscribers, you can use the Subscribers and Lists tabs:
- Subscribers are individual people who signed up to your newsletter
- Lists are groups of subscribers. You can either just use one list for your whole site or create multiple lists to divide up your subscribers.
How to Send a Newsletter With MailPoet
Once you have some subscribers, MailPoet makes it easy to send newsletters right from your dashboard.
To get started, head to MailPoet → Emails. Then, click Add New:
There, you have a few different options:
- Newsletter – send a custom newsletter email with whatever text and images that you want.
- Welcome Email – Premium – send a welcome email (or set of emails) to new subscribers automatically.
- Latest Post Notifications – send a summary of your latest posts daily, weekly, monthly, or immediately.
The Latest Post Notifications option is helpful for keeping your readers up to date with your content, but I’m going to use the Newsletter option for this guide because it’s the most flexible.
Once you select Newsletter, you can choose from a variety of templates or create your own from scratch:
I’ll choose a Simple Text Email, but you should definitely explore the templates to see if there’s one that you like.
On the next screen, you can build your newsletter design using a page builder-like interface. In addition to inserting text and images, you can also automatically insert posts from your site using the Posts content type:
You can also use tags to dynamically insert information, like your subscriber’s first name. And if you want to see how your newsletter will look, you can use the Preview option in your sidebar to send a test email.
Once you’re happy with how your email looks, click Next to continue.
On the next screen, you can choose your email’s subject and which list to send your newsletter to. Then, click the Send button to send out your newsletter to everyone on that list:
Improving Deliverability With MailPoet
Deliverability is a measure of how many emails actually make it into your subscribers’ inboxes. By default, MailPoet sends emails directly through WordPress, which isn’t a great solution because many emails will end up in spam as a result.
See, WordPress’ built-in email functionality isn’t really designed to handle bulk emails like newsletters. So, to improve deliverability, you may want to consider signing up for the premium version of MailPoet:
Plans start at $10 per month.
2. Jackmail Newsletters – A Solid MailPoet Alternative
Jackmail Newsletters is a fairly new, and therefore less popular, newsletter plugin that offers similar functionality to MailPoet.
While the plugin doesn’t include built-in email opt-in forms, it has a very nice newsletter builder that also sits right inside your WordPress dashboard. You can also easily connect to other form plugins to help grow your newsletter subscriber list.
The really neat thing about Jackmail Newsletters is that it’s free for up to 3,000 emails per month. That includes sending through Jackmail’s servers for improved deliverability.
So, if you can’t afford the premium version of MailPoet, Jackmail Newsletters is a great alternative that’s just as beginner-friendly.
3. One of the Many Third-Party Email Marketing Services
While the WordPress newsletter plugins make it super simple to send a newsletter with WordPress, they’re definitely not your only options.
There are also plenty of third-party email marketing services that can also help you send a newsletter.
Those services all include easy-to-use email builders to help you create your newsletters. But, you’ll still need a way to collect subscribers via your WordPress site.
For that, you can use free plugins like Optin Forms to add email subscribe forms to your site that connect to those third-party email marketing services.
While these options are good for serious email marketers, I recommend that beginners use MailPoet because it’s much simpler and easier to integrate into WordPress.
Wrapping Things Up
Thanks to plugins and third-party services, it’s easy to send newsletters with WordPress. MailPoet offers the absolute easiest way to send newsletters right from your WordPress dashboard, while Jackmail Newsletters is another nice solution, just one that lacks email opt-in forms.
Finally, if you want even more power and control, you can always use a third-party email marketing service to send your newsletters.