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MailOptin – The Most Complete WordPress Email Marketing Plugin

MailOptin is a very complete Email Marketing Plugin

It is no longer a hidden fact that building email list is one of the best ways to grow your online business. Email lists play a very vital role in the development of your earnings. That’s why the biggest internet marketers make use of the best tools to radically increase the number of email subscribers they have.
Every email subscriber is a potential targeted lead. As a result,  you might be tempted to use an opt-in strategy such as popup form. While popups have been the best way to grow an email list, it is no longer effective in its original state. It has to be rebuilt with smart features to retain its aggressive nature without having adverse effect on user’s experience.
There are plenty of optin plugins available for WordPress but one plugin, MailOptin has been built from ground up to solve several problems associated with growing an email list.

Introducing MailOptin

MailOptin is built to solve email lead generation greatest puzzle by eliminating the need to distort user experience in trying to ruthlessly and aggressively grow your email list with popups as well as giving you the freedom to create high-converting optin forms that will exclusively make it easy to grow your email list from the day you start the project.
It is one of the best email list building software in the market with a great deal of features and options to get you started immediately without the need of any prior knowledge of coding. The reason of this is because it comes with built-in attractive templates and unlimited customization options to get your optin form ready within few minutes.

Try MailOptin for Free

Features of MailOptin

The plugin has an inspiring list of features you can get based on the pricing plan you are subscribed to.
Here are some of the features in MailOptin:
• Multiple high-converting optin forms
• Email triggers
• Beautiful opt-in themes and email templates.
• Page-level targeting
• Built-in analytics and reporting
• Exit intent optin trigger
• Integration with all major email marketing services
• Unlimited customization options
• Ease of use
We will learn more about the plugin features after taking a look at the setup and design makeup.

Setting Up MailOptin

Setting up MailOptin

It is very easy to create an optin form but we recommend to start off by connecting MailOptin to your email marketing service provider. The plugin supports MailChimp, Sendy, Constant Contact, Campaign Monitor, Drip, ConvertKit, Aweber with more continuously being added.
Depending on the type of optin form you want, you will find several pre-designed templates to select from.
Form types on MailOptin include: Lightbox, Sidebar, Notification Bar, Slide-In, before/after post forms.
As mentioned before, there are a lot of beautiful templates to select from. Any of your selection will give you full customization options – you can change colours, remove elements, edit text, borders and effects. To suit your sense of design we can tweak almost every aspect of the form.
Once you are satisfied with the kind of optin from you have designed, you can proceed to embed it into your site.
Every step you will take in setting up MailOptin comes with a clear description right in the settings/options page, so it is pretty straightforward. More also, should you need any help along the way, there is the documentation and support from their team.

MailOptin Features (detailed)

Let’s take a look at some of the features you can expect in MailOptin.

Exit Intent Trigger

MailOptin - Exit Intent Trigger

Based on study, over 70% of visitors who leave your site do not return. This can be for several reasons; either they have gotten a one-time off information or were irritated by your annoying popup being forced down their throat on loading your website.
How do we solve the problem? MailOptin detects when a visitor is about to exit your site and then launches an opt-in from. Don’t annoy your visitors with the old way by aggressively displaying popups on page load.  MailOptin systematically gets rid of that poor user experience while still being equally effective.
Does this really work? Emphatically yes! Those who are about to leave your site will see a targeted ad message or opt-in form, giving them a chance to change their mind. This can dramatically increase the growth rate of your email list.

Actionable Insight and Analytics

MailOptin - Actionable Insight and Analytics

With MailOptin, you can accurately get insight and data to determine what works best for you. You will be able to track the number of impression per campaign, subscriber count and a whole bunch of other data. To ease the interpretation, this data will be graphically presented.
With these set of information available on your dashboard, you can quickly detect the optin form that is performing poorly and make necessary modifications to increase conversion rate. These data constitute part of the things you need to succeed in building a robust email list. It basically gives you a nice blueprint for a successful A/B testing.

Display Rules and Triggers

MailOptin -Display Rules and Triggers
Ever wanted to dynamically control how visitors respond to your optin forms? The display rules make that possible. These rules involve you making different optin campaigns appear base on visitors’ interaction on your site.
For example, it is possible to trigger forms only after the visitor has read to a certain page level or have spent a specific duration of time on the page. You can also decide to trigger the optin forms when your customer has visited a specific number of pages on your site.

Page-Level Targeting

MailOptin - Page-Level Targeting
The level targeting exclusively show the unique offer to the right segment of your audience based on their location on your site. With the feature, you can separate your email list and create a group based on their interaction with your website.
Therefore, you will be sending more relevant email to a targeted audience. Of course, it is going to lead to higher click-through rate, increased sales and low percentage of subscriber rate.

Email Trigger

The plugin also ensures your email list subscribers is constantly engaged using its built-in event-triggered and automated emails such as new post notification and email digest. This makes newsletter pretty easy to create and send across your mailing list without the stress of logging into your email service provider to craft and send email campaigns.


MailOptin comes with different pricing plans, each of them available as a monthly or yearly fee. There is also a free version which comes with very limited features. To get access to more features and options, you will need a premium license.
Here is what you can expect:
Lite – Free for access to three optin campaigns, limited email campaigns and templates.
Standard – $99 per year for unlimited optin campaigns, exit-intent, sidebar forms, before/after post forms and email support.
Pro – $199 per year for all MailOptin features; advanced optin analytics, priority email support, WooCommerce, EDD integrations and lots more.
Check the official pricing to see more detailed features associated with each pricing plans.


MailOptin is very easy to use, the options are well described and pretty straight forward. You should be able to gain mastery by just going through the plugin settings page.
Without a doubt, if building Email list is a priority for you, then, you need to use this plugin. You will make the right decision with MailOptin. When it comes to email list building,  you don’t just pick any email list building software, otherwise you will likely end up frustrated because of a lack in depth and functionality. It is a must have, if you really want to experience growth.


Collins Agbonghama

Author: Collins Agbonghama

Collins is a web developer and freelance writer. Creator of the popular ProfilePress and MailOptin WordPress plugins. When not wrangling with code, you can find him writing at his personal blog or on Twitter.

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